July 2012

Your Brand Is Missing The Mark On Social Monitoring For Negative Feedback

As brands recognize the importance of instituting social monitoring for negative feedback, they should keep in mind that focusing only on the negative will bring limited returns. Instead, embrace the opportunity to take information and apply it to broader strategy. 

When I say social monitoring, you say negative feedback!

Social monitoring!

Negative feedback!

Social monitoring!

Negative feedback!


What Evokes Emotion In Three Seconds? A Mental Exercise In Emotional Creativity

How can you evoke emotion from someone in just three seconds? It needs to be personal…