December 2011

What 2012 Holds For The Digital Marketing Industry – A Sneak Preview

Our CEO Linda Rosanio takes on the role of soothsayer once again this year for the Philly Ad Club.  Her annual “Outlook” article for the Ad Club News predicts the trends that will chart the course of the digital marketing industry for the year ahead.

Consumers Choose Email Over All Other Channels To Communicate With Their Favorite Brands

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.

How Does FedEx Grade Out For Their Handling Of Their Recent Delivery Driver Debacle

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.

Friday Fun - Fun With Christmas

Friday Fun is just what the name implies - it's Friday, so let's have some fun. Every Friday we'll bring you something funny, at least we think it is :) Might be a picture or a post or something completely different. This week it's fun with Christmas.

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The Perfect Search Engine And How It Would Impact Marketers And Advertisers

The word "perfect" is such a strong and powerful one. Reaching perfection, while the goal of many, is not often reached. But if you're a marketer or advertiser, just imagine a world where the Perfect Search Engine (PSE) exists. Well, the folks over at Search Engine Land did... and so did we.