September 2011

Even More Proof Of The Importance Of Mobile Marketing And Mobile Advertising

The opportunities in the mobile marketing and mobile advertising space are growing by leaps and bounds and those marketers and advertisers who are not mobile, literally, will be left in the dust.

Friday Fun - Peculiar Product Placement

Friday Fun is just what the name implies - it's Friday, so let's have some fun. Every Friday we'll bring you something funny, at least we think it is :) Might be a picture or a post or something completely different. This week it's fun with odd product placements. 

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How Google Affects Our Memory

When a brand becomes a verb you know it's proverbial paydirt. Example: What do you do when you want find out about something? You Google it of course. But for all the benefits of having so much information at our fingertips, there may be a downside.

Social Media Marketing Analytics - First Of An Exclusive 7-Part Series

Social Media Marketing and the measurement thereof is always a hot topic. In this exclusive 7-part series – which begins today and will continue every Thursday for the next 6 weeks, I will delve into the wonderful world of Social Media Marketing Analytics (SMA) and help you better understand what it is and why it is so important.

When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else

People use social media for a wide variety of reasons - catch up with old friends, make new connections and so on. But when it comes what they use social media for regarding a given brand or product or service, most people use social media to see what other people are saying about these very same brands, products or services.