August 2011

How To Avoid Having Your Password Hacked

I realize this is normally where you come for all the latest news on marketing and advertising, but we're ALL people, right and we ALL use passwords and none of us want to be hacked, right?

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Why Marketers Need To Pay Attention To Online Reviews

A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews.

Why Online Video Advertising Is So Important

With 86% of ALL U.S. Internet users watching an online video in the month of July alone it would be wise for marketers and advertisers to take full advantage of the power of online videos.

Why Marketers Need To Get In The Game Of Online Games And Mobile Games

With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform.

Is Neuromarketing The Future Of Marketing?

Over the past year or so three major, national brands have turned to Neuromarketing as a means to study shopper emotions, understand purchase motivations and improve their package designs.