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Seven Marketing Lessons From Pulp Fiction

By Adam Leiter
Posted on Tue, May 8th, 2012

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

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Did Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers

By Megan Hegarty
Posted on Wed, May 2nd, 2012

When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure each aspect of a campaign, why do some folks still look at the components in a silo?

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Chipotle Shows How True Branding Is More Than A Tagline

By Megan Hegarty
Posted on Mon, Feb 27th, 2012

A brand is more than just a logo and a tagline. When different pieces of the marketing mix can be brought together with cohesive planning and execution, an enduring and profitable brand platform is created. Chipotle's first national commercial succeeded in strengthening their brand thanks not only to creative, but because its messaging linked back to the company's core promise.

 

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Beyond the Box: The Metamorphosis of Television

By Denise K. Myers
Posted on Mon, Jan 30th, 2012

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

TV Everywhere could be a big moneymaker for advertisers and networks. Viewers now have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost, which will change the way TV is purchased from a media standpoint. 

 

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QR Codes Aren’t Sweet Without Strategy

By Jessica Doban
Posted on Fri, Jan 27th, 2012

QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers.

 

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The Struggle To Engage Across Multiple Channels Rages On

By Steve Olenski
Posted on Wed, Jan 11th, 2012

Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.

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