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Does Product Placement Blur Consumer Perception?

By Justin Windheim
Posted on Wed, Feb 22nd, 2012

As the line between product placements, reviews and write-ups gets thinner, it's important for brands to understand the context of their content as well as their audience's purchasing decision matrix. Setting up a placement or advertorial can be one piece of the puzzle, but it can’t be the only.

 

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Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

By Adam Leiter
Posted on Mon, Feb 13th, 2012

Do you feel the the need for your brand to be present on every social platform available? Even for large companies, it takes the right evaluation and methodology to decide where to focus resources, especially when they are limited. Multiple touchpoints for interaction are important, but not at the cost of spending time and resources on a format devoid of your audience.

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SEO For Brands, A Post-Super Bowl Trend Talk

By David Arico
Posted on Tue, Feb 7th, 2012

Last week, before the Super Bowl, we took a look at what search terms were trending leading up to the game. But even if it’s not something as widely watched and discussed as the Super Bowl, outside events can have an impact on search terms for top brands.

Last week, before Super Bowl XLVI even happened, we took a look at what search terms were trending leading up to the game, and also made a bold prediction:

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What Adobe is Doing to Stay Relevant on the Web

By Brian Osborne
Posted on Wed, Feb 1st, 2012

It's no secret that Flash as we know it is dying off. For quite a while, Adobe was reluctant to give in on the technology that represents such a large part of their company, but they finally switched from defensive mode to "hey, how can we adapt as a company?" mode.

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As Paid Opportunities Prosper, Communications Pros Must Look Beyond The Placement

By Justin Windheim
Posted on Wed, Feb 1st, 2012

The line between "earned" media and "paid" media continues to blur in the world of news, and it has become even more crucial for PR pros to establish relationships with media contacts that uphold the tradition of evaluating content for news’ sake. 

 

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Beyond the Box: The Metamorphosis of Television

By Denise K. Myers
Posted on Mon, Jan 30th, 2012

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

TV Everywhere could be a big moneymaker for advertisers and networks. Viewers now have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost, which will change the way TV is purchased from a media standpoint. 

 

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